You can gain an even better insight into your campaign statistics through Google Analytics. This free tool not only measures the sales and conversions on your page, but also tracks how many users have visited your page, how they got there and how you can turn these users into regular visitors.
With this variety of information, which are accessible during AND after your campaign, you can analyze your customers’ online behavior and take appropriate measures if necessary.
You can track:
A Google Analytics Account is needed in order to receive all of these information. We will explain you how to create and use a Google Analytics account here:
Please click on “Create Gmail Account”. No worries, the account is fr free. If you already have a Gmail account, just log in.
-> Now you can see how many shirts have been sold for which price. Further information are available through the Analytics Academy
Choose the menu option “Property”, select “Tracking Info” and click “Referral Exclusion List”
Many customers are using PayPal as an online payment service, therefore you should definitely add Paypal.de to this list. Otherwise your results will be invalid, if the tracker registers that the customer has left the page for the online payment.
You can find your code here:
That’s it. Now you can access, observe and analyze all the information on your campaign through Google Analytics.