Congratulations! You have successfully mastered your first challenge. Now you are one step closer to becoming a thriving fashion designer. You have already determined WHO will buy your product by identifying and selecting your target group. Now you have to ask yourself another important question:

„WHAT SHOULD MY TARGET GROUP BUY?“

As already mentioned in the previous chapter, your product should be UNIQUE! The UNIQUENESS of your shirt is the reason why the customers buy YOUR t-shirt. However, you have to keep in mind that your design has to match the target group’s needs. For example, a t-shirt with a pink unicorn and the slogan “Mama’s Boy” does not fit to the target group of male adults in the age of 28 to 37, who like to go climbing and fishing.

But in general there are no limits placed on your creativity!

On  Shirtee.de you have two options to choose from when designing your shirt. Either you add text and/or a motif to your product. Here you can learn how this works.