The success of your campaign depends on the customer. Therefore, you should pay particular attention to the right selection of your potential customers. They are the ones that actually buy your products. You will benefit from their money and they are the ones that will soon be seen in the city, the subway or in a night club wearing your designs. So, you should take enough time to select the right target group in order to avoid that a great product with a high sales potential will turn into a non-seller due to the wrong target group.
Your course of actions can be divided into two steps:
Find out how to select a target group and identify a niche here.