After determining WHO should buy your product, you have to answer the question WHY these people would buy your shirt. Ask yourself:

„WHAT ARE THE NEEDS OF MY TARGET GROUP?“

With this approach you can identify a niche. Therefore, you need to examine the market (the t-shirt market in this case) with regard to your target group. A lot is already available, but by far not everything. And this is YOUR chance.

Your product should be unique. Rule of thumb:

„THE MORE SPECIFIC YOUR IDEA IS, THE LESS COMPETITION THERE WILL BE, THUS YOU WON’T HAVE MANY POTENTIAL COMPETITORS!“

This is the reason why it is so important that you really KNOW your target group! A Bavarian woman in her forties with a passion for knitting would hardly have sufficient knowledge of the target group which we have defined earlier.

Do you have an idea? Then ask yourself:

„WOULD I BUY THIS PRODUCT?“

Be honest to yourself. Of course, you can also ask family and friends for advice. Especially, if these people belong to the target group, that you have selected.

• You have received positive feedback? Perfect! Continue with the next step.
• You have not received the positive feedback you hoped for? Do not give up immediately! No one is born a master! Maybe you should choose a slightly different target group by changing a few interests or adding some new ones. Look around your immediate surroundings.

This question could help you:

„WHAT ARE CURRENTLY YOUR FRIENDS’ MAIN INTERESTS, ACTIVITIES, STARS ETC.?“