After having completed the previous step, you can now call yourself a designer. However, you need to have the right concept in order to become a successful designer. This includes setting realistic goals and determining a product price that the customers are willing to pay. On the one hand, the price shouldn’t be too low, because you don’t want to sell your product at less than fair value. On the other hand, the price shouldn’t be too high, otherwise your product will turn into a non-seller. This chapter will show you how to manage your campaign effectively in just 4 steps: