On Shirtee.de the customer is still king. This is the reason why we produce even a small product quantity while guaranteeing the designer a small profit starting from the first sold shirt. What we need is a realistic estimation of the quantity of shirts you think you can sell in order to precisely grade YOUR profit. Therefore, we have added an adjustable scale to the page “price & quantity”.
Please ask yourself:
It does not make sense to set an unrealistic goal, because your profit will be calculated as a percentage of the actual sale. (See example of profit staggering)
Have a close look at your friends, school or uni, sports club etc. in order to estimate how many people belong to your target group and WHO would buy your product.
We recommend using Facebook Ads in order to estimate the size of your target group. By clicking on “Create Ads” you will be redirected to Facebook’s Ads Manager.
Now click “send people to your website” and enter a URL of your choice.
Now Facebook gives you many useful options. You can choose the characteristics of your target group in the different columns.
After entering all the relevant information, you can see the estimated size of your potential range/ your target group on the right.
Please be aware that you can ONLY reach your potential range by enabling ads on Facebook, Instagram and other social media platforms. Find out more in chapter 4.: Promotion & Marketing