As we already mentioned, the greatest shirt can turn into a non-seller if you have set the wrong price. On the one hand, all costs need to be covered, on the other hand, the product needs to be affordable. So ask yourself:
As soon as you have an idea of your product price, it can be very useful to find out what your family and friends think of this price. Ask them directly:
Years of experience have shown, that the following price ranges are realistic and accepted by the customer:
Additionally, you should not exceed so-called threshold prices. This means, that e.g. 19,99 € is perceived as a cheaper price than 20,00 €, because the first number you read is more dominant. Therefore, you should never round up to the nearest whole number. Try to adjust your pricing to the prices you know from your everyday shopping life.
For example: 4,99 € instead of 5 €. Only one cent has a huge psychological impact!
You have set a realistic price? Then enter it into the field “Sales Price”.
The profit per item is shown right next to the sales price.
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