Now that your preparations are done, you can start promoting your product. Facebook is the perfect platform for it! On the one hand, it is a huge network of almost 1.6 billion users worldwide and on the other hand, Facebook collects an enormous amount of data. Besides collecting the typical basic personal data such as name, age, gender and place of residence, it also knows everything about the interests and preferences of their users. That’s your chance! Your product can be displayed to all the people that match your customer criteria. We will show you what is possible with Facebook ads and how it works in the following chapters: