Of course, you should do more than just advertise and wait what happens next. Take the initiative and stay active. Keep updating your Facebook page and stay in contact with your fans and followers. Here you can find a few useful and free tips for what you can do during your campaign:
These are just a few ideas and guidelines. Be creative and pull out all the stops in order to promote your campaign. Don’t concentrate on just one type of advertisement. Use the free ads but also the ones that cost money, so that you receive the best result.