Now that you can call yourself a fashion designer, we also want to help you to become an advertising expert, so that your product will turn into a blockbuster. Luckily, the internet offers countless ways of getting a high reach with just a bit of work and a low budget. Of course, you could also use the classic print ads, but online advertisement is way more modern and cheaper. Especially social media platforms can offer you many opportunities and an infinite number of potential customers.

The first questions you should ask yourself are:

DOES MY TARGET GROUP KNOW WHO I AM?

DOES MY TARGET GROUP KNOW ME?

There are only two possible answers:

1.YES! -> Perfect. You can contact your target group directly via e-mail, social media platforms, blogs, Whatsapp etc. This type of advertisement is for free AND very effective. Write them a friendly message briefly explaining your campaign. The message should include your sales URL to make the purchase as easy as possible for the potential customer.

2.NO! -> That’s no problem. You can still address your customers through other channels e.g. Facebook ads. The following chapters will inform you about everything you need to know about Facebook ads.